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– Nelson Mandela

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Chapter 7 Case

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Q a0 Read the case at the end of Chapter 7, then b) conduct research (library, etc,) to update knowledge about the case-- then c) complete the following outline (max 400 words) 1- Case Title 2- Mention five facts 2.1 2.2 2.3 2.4 2.5 3- Mention 3 main problems 3.1 3.2 3.3 4- Mention 3 strategies to solve the above three problems (think of yourself either as a consultant OR newly appointed CEO) 4.1 4.2 4.3 5. Final note-- assess the quality of your work AND your overall recommendation

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1- Case for Analysis A Tale of Two Cultures 2- Five facts 2.1 There had been the introduction of the concept of a terminal value by the CEO of Southwest Airlines to ensure that every organizational member would adhere to the value and practice the value (Jones, 2013). 2.2 There had been customer-centric focus developed by the organizational members of Southwest Airlines and that is why managers used to work in positions of subordinate employees at least four times in every year (Jones, 2013).